[1]庞丹阳,陈寅.基于扬州“广播进公园”的场景化广播融合发展初探[J].扬州职业大学学报扬州教育学院学报,2020,(职大01):23.
 PANG Dan-yang,CHEN Yin.Probing into the Integrated Development of Scene-oriented Broadcasting Based on the Concept of Broadcasting Entering Parks in Yangzhou[J].Journal of Yangzhou Polytechnic College,2020,(职大01):23.
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基于扬州“广播进公园”的场景化广播融合发展初探()
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《扬州职业大学学报》《扬州教育学院学报》[ISSN:1008-3693/CN:32-1529/G4]

卷:
期数:
2020年职大01期
页码:
23
栏目:
出版日期:
2020-03-30

文章信息/Info

Title:
Probing into the Integrated Development of Scene-oriented Broadcasting Based on the Concept of Broadcasting  Entering Parks in Yangzhou
文章编号:
1008-3693(2020)01-0023-05
作者:
庞丹阳陈寅
 扬州大学,江苏扬州 225009
Author(s):
PANG Dan-yang CHEN Yin
Yangzhou University ,Yangzhou 225009, China
关键词:
广播高质量发展城市公园体系媒体融合公共服务“公园+”
Keywords:
broadcasting high-quality development urban park systems media convergence public service park +
分类号:
G229. 24
文献标志码:
A
摘要:
5G时代,场景深耕已成为城市广播电台的兵家必争之地,传统广播自带的融合基因和城市公园自带的“场景”基因,使得场景广播成为一种有益尝试。2015年,扬州市提出“公园+”概念,推动城市公共服务主动与城市公园体系相融合。“广播进公园”构建了“公园+ "的新收听场景,借力媒体融合撬动市场,重视用户体验,充分发挥广播的声音优势,提升传播效果,在公共空间打开了广播高质量发展的“扬州被式”。“公园+”集中优势聚焦重要报道,在5G时代,这一新的传播模式大有作为。
Abstract:
 Abstract: In the era of 5G, deep cultivation of scenes has become a must for urban radio stations, and the fusion gene of traditional radios and the scene gene of urban parks make scene broadcasting a useful attempt. In 2015,Yangzhou government put forward the concept of Park +, which has promoted the ntegration of urban public services and urban park systems. The model of Broadcasting into Parks can construct a new listening scene of Park + concept, such a leveraging media convergence to drive the market, attac.hing importance to user experiences, giving full play to the voice advantages of broadeasting and improving the communication effect, thus opening up the Yangzhou Model of high - quality development of broadcasting in public space,and focusing on broadcasting important reports with Park + concept, which has demonstrated the great potential of this new communication mode in the era of 5G.

参考文献/References:

[1]陆明明. 场景:移动互联时代广攝的新要素[J].中国广播电视学刊,2016(11):56 -59.
[2] 宋青.广播音频媒体构建:一种媒介学视角[C]//中国广播电影电视社会组织联合会.广播创新发展,2018.
[3] 宫承波,田园.传统广播移动平台的“声音场景”构建[J].新闻论坛,2016(4) :30 -32.
[4] 张孔生.扬州市公园体系发展与保护规划获批.[N].扬州日报,2018-12 - 14(A02).
[5] ABERCROMBIE N, LONGHURST B. Audienee: A Sociological Theory of Perfommance and Imagination[M]. Lndon and Thousand Oaks: Sage Publications,1998.

备注/Memo

备注/Memo:
作者简介:庞丹阳(1984- ),女,扬州大学新闻与传媒学院硕士研究生。
更新日期/Last Update: 2020-04-29